Why Natural
Natural food is the foundation of health. Over 2000 years ago, in ancient Greece, Hippocrates immortalised this wisdom with his famous quote. “Let food be thy medicine and medicine be thy food”. This age old text now takes on a much more powerful meaning with all that modern nutrition science has discovered about the complete nutritional value of what we consume. The molecular fabric of our bodies is woven from our diets and only diets rich in a colourful variety of natural ingredients can build bodies free from the host of inflammatory diseases associated with the modern Western full of synthetic, manufactured and highly processed foods.
Fats, carbohydrates, proteins, vitamins, minerals, soluble fibre, insoluble fibre fructooligosaccharides, carotenoids, alkaloids, saponins, polyphenols, flavonols, flavones, flavanones, anthocyanidins, glucosinolates. Natural food is information. A complex and dynamic source of information that we have co-evolved with over millennia. This rich tapestry of macro, micro and phytonutrients is in essence our environment, an environment that has the power to directly interact with our DNA and alter how our genes are expressed.
Our bodies are incredible biomechanical machines, with each of our 30 trillion cells complete with infinitely complex nano factories that drive the metabolic process essential for life. A diet of natural ingredients flush with a library of information keeps our cellular processes functioning correctly, can keep us free from inflammation and metabolic disease, extending our health span and raising our quality of life.
Choose natural.